The Michigan rockers always remember to utilize strong, lively hooks in their mainstream hard rock.
If there's one thing Michigan's Pop Evil do better than most American hard rock bands these days, it's creating music that isn't mired in post-post-grunge drudgery, but rather fun, retaining the heaviness mainstream rock fans like but always mindful of strong hooks. Audiences are starting to catch on, too, as the hard-touring band is steadily building its fanbase, and new record UP should catapult them to new heights.
New song "Dead in the Water" is a fine example. Says singer Leigh Kakaty, "The song was written about the constant feeling I have of sinking farther and farther from reality, which has led to a internal fight to get my head above water."
UP will be released 21 August on eOne.