The BRIT School product makes an immediate impression on her slow-burning new video.
A native of southeast London, Kayla Griffiths attended the acclaimed BRIT School, a classmate of Amy Winehouse, Adele, and Jessie J. After a 2013 EP, she's since teamed up with the production team of Brian Vibberts and Alex Houton, who with partner Adam Wake made her their first signing to their new label Metro 3 Entertainment.
The first result of this creative partnership is the confident new EP #ThisIsKaylaMusic, which came out this summer. The second music video from the record is for the slow-burning ballad "No Smoke Without Fire", which sees Griffiths channeling her own inner Christina Aguilera and Beyoncé to great effect.
"Falling out of love is hard, but it is harder still when the end of the relationship is filled with anger and arguments," she says. "The person you once loved has become someone you barely recognise. 'No Smoke Without Fire' depicts that difficult journey. It's intensely emotional and you can hear it in the song.
"I think the video for 'No Smoke Without Fire' is more symbolic. The beautiful bright coloured smoke signals the end of a difficult time as the fire has burned out on this relationship. But rather than feeling sad about it, I think the video shows the freedom in that moment. It's the liberating feeling that the past can be laid to rest so that the future can now be the focus."