The 1993 music video for “Gentlemen” was my introduction to the Afghan Whigs, who would quickly become one of my favorite bands. At first glance it might seem like a pretty standard-looking rock video, but on closer inspection it reveals itself to be something much stranger.
In the video singer Greg Dulli stalks around a house that looks like a set from Beverly Hills 90210, peering out the windows at the neighbors, snarling and looking more than a little like Joaquin Phoenix (young Joaquin, not new shaggy Joaquin). Behind Dulli, the band is rocking out with such force that it’s hard not to wonder why the Whigs aren’t brought up more as one of the truly great bands of the ‘90s. The song itself is an all-out attack, with Dulli not so much singing the words as spitting them. Recounting a relationship gone sour, you can hear the venom in his voice on lines like “We dragged it out so long this time started to make each other sick” and “I waited for the joke…it never did arrive.” The chorus has him pleading innocence: “Do you understand?! I’m a gentle man!” The delivery of these lines would lead us to believe otherwise.
As Greg walks through the house after peeping on the neighbors, something very strange happens. It cuts from him walking towards the camera, singing, to a large black man walking towards the camera, singing. It then cuts back to Dulli and then to an old (white) man walking towards the camera, singing. Both the big black guy and the little old man are dressed exactly the same as Dulli, suggesting that they in fact ARE Dulli. It’s bizarre and somewhat unsettling and what it’s suggesting is anyone’s guess. The whole video actually, from the sets to the editing, has a very ominous Twin Peaks-like, surreal quality about it. In other words; a great video and a perfect introduction to the Afghan Whigs.