Facebook has changed itself once again, this time with more than just a little influence from the upstart social networking site.
The new Facebook bears an eerie resemblance to Twitter in both function and appearance. Instead of asking for our status, we are asked to post what we are thinking. Whereas the old website broke everything into categories, everything is lumped together in a gushing stream of information. Like Twitter, Facebook is now aggregating information without prejudice.
It’s an interesting shift because on the surface Facebook would seem to have every advantage over Twitter. The culture of birthday greetings, posting links, and clever away messages is just as prevalent as ever. Facebook is also currently the number one social networking website, beating out myspace both in terms of active users and monthly visits. The crux for any of these websites is figuring out a way to keep people coming back. How do you make the incessant flow of information more presentable and easy to consume yet still need to be checked constantly? How do you make a website become a necessary part of someone’s life?
It’s tempting to automatically dismiss Twitter as standing no chance in this struggle but its rise in popularity has been incredible. Going from being ranked 22 in social networks to 3 in such a short space of time is no small task. As a user of both websites, I also use them for very different purposes. My Facebook account has always been an elaborate yearbook and text message service. Twitter, on the other hand, is where I talk with people about video games. What’s striking is that I have never met almost all of the people I exchange tweets with. Twitter has a distinct advantage over Facebook in this regard because it encourages meeting and linking with strangers. You don’t disclose personal information in your profile, so you don’t really care who reads it.
There are also several problems that Facebook’s culture is going to have when adopting Twitter’s information distribution method. It would be nice to think people have gained some sense of internet etiquette over the years, but you still encounter folks who seem to think we need to know what they’re having for breakfast. Combine this with people actually posting interesting links or comments and that girl who incessantly needs to tell me she won a free laptop and you start to encounter information overload. There are only so many people you can follow on Twitter before you just start focusing on certain people and ignoring the rest. The issue is that de-friending someone on Facebook is often taken personally, un-following someone on Twitter is just business.
Which brings up the issue of functionality that is going to dominate 2009 for both gaming and the internet as a whole. The website that is going to become a part of a person’s life, as opposed to just an escape from work, is the one that is the most useful. After four years of using Facebook, the majority of people I’m friends with no longer live near me. I don’t really need to know about their day to day lives except for the occasional nostalgia bender. Twitter and the discussion it provides with a group of likeminded people is, by comparison, something I rely on daily for news and insight. Grouping people by common interests, instead of who they know, seems to generate more traffic.