While it's not Dark Knight money (though many print reports love to tout some obscure Batman record this Trek beat), it's definitely Christopher Nolan level acclaim.
Star TrekDirector: J. J. Abrams
Cast: Chris Pine, Zachary Quinto, Zoe Saldana, Eric Bana, Bruce Greenwood, Karl Urban, John Cho, Winona Ryder, Ben Cross, Simon Pegg
MPAA rating: PG-13
Studio: Paramount Pictures
First date: 2009
US Release Date: 2009-05-08 (General release)
Think about it for a moment. You love a certain franchise (say the Star Wars series) in a way that is indicative of your overall geek mantle. You hear a rumor that Fox, fed up with the failing returns on its limited creative investment, has decided to "reboot" the material, to give it a fresh life with a different director (one mostly known for his TV hits), updated special effects (good!) and most concerning, a substantially younger, CW-oriented cast. The reasons for apprehension start creeping in immediately, especially when you learn that only one of the original actors will return for what is best described as an "extended cameo." Such was the situation when Paramount, displeased with the way Star Trek was being remembered by a slowly dissolving demographic, asked Lost legend J. J. Abrams to give the adventures of the Starship Enterprise a 22nd Century sheen. And now, $78 million later, it seems both the studio and the salvage effort were wildly successful.
While it's not Dark Knight money (though many print reports love to tout some obscure Batman record this Trek beat), it's definitely Christopher Nolan level acclaim. With only 11 Rotten Tomatoes critics playing contrarian, the film stands as one of 2009's best reviewed. And with audiences both pro and con taking to the movies many delights, there appears to be enough legs to expand on the update's future potential. Still, as with any major triumph, victory stands to benefit more than one group in the creative process. Sure, there will be sequels, big paydays coming down the line for everyone involved. And when heads have cleared and production models clarified, a new TV outing is definitely in the cards. Of course, all of this could change the minute the movie stiffs, or falls short of its coffer clogging potential.
Still, there should and will be some incredibly positive blowback. A blockbuster can do that. So by racking up the bucks, many players in the Star Trek saga should be prepared to reap some substantial rewards. Everyone from the writers (who have already scored big in the Summer Popcorn contests) to the actors (many new to the big screen fame game) to the powers behind the production will turn the current clime - and the understanding of a long and prosperous potential -- into career gold. Money definitely changes everything, never more than when there is plenty to go around. The costs will increase. The expected rate of pay will be protracted out. The inevitable home video release should reestablish the reasonableness of this response. But by looking at what happens to those involved, we can definitely determine a sense of scope and probably proportion, beginning with:
The Original Series/Movies
Roberto Orci and Alex Kurtzman
J. J. Abrams
Chris Pine, Zachary Quinto, et.al.