Photo courtesy of the artist

Alex Cuba’s ‘Sublime’ Is Lovely Folk Pop

Alex Cuba sticks to his formula of smooth, acoustic folk-pop on new album Sublime.

Alex Cuba
20 September 2019

Cuban-Canadian artist Alex Cuba’s latest album is called Sublime, and this is entirely fair. His voice is, after all, nothing short of dreamy, a honey-sweet croon he layers over acoustic guitar and light touches of percussion. Cuba makes music for listening to beneath the autumn sun or over a leisurely coffee, for quiet office mornings and clean, quiet spaces. There’s no questioning his raw talent, his practiced skill, his instruments, or his production team. Thus far, his albums have won him multiple Latin Grammys and Junos.

On Sublime, there’s nothing particularly new under the sun. Opening track “Yo No Sé” is a particular standout, with Cuba beginning the song on an upright bass that remains delightfully present throughout. It’s an energetic touch of jazz that spurs his vocals on at top speed. It’s an invigorating introduction, but a brief moment overall. From “Cantando de Alegría” forward, Cuba returns to his signature folk pop pace – not a bad thing, but nothing too challenging, either. He sings of joy, unity, hope, love, acknowledging the negative but ever an optimist in his lyrics.

Sonically, Cuba’s compositional choices reflect the diversity of his influences. Born and raised near Havana and now based in the British Columbian town of Smithers – closer, as the crow flies, to Juneau than to Vancouver – his music includes a wide range of Afro-Latin sonic markers as well as allusions to the sparse rural folk-pop so evocative of more remote areas of the northern hemisphere. The former include hand drums, rhythms pulled from genres like cumbia and bolero, and guest artists from all over Latin America. These include Buena Vista Social Club vocalist Omara Portuondo, Dominican indie rock artist Álex Ferreira, Mexican balladeer Leonel García of Sin Bandera, Cuban nueva trova pioneer Pablo Milanés, Cuban artist Kelvis Ochoa, and young Mexican singer-songwriter Silvana Estrada. By and large, each contributor blends well into Cuba’s smooth soundscape, adding a new layer without so much as a ripple to disturb the surface.

Everything on Sublime works as planned, moving forward at a manageable level. There is no extra stress, no high stakes, no rushes of adrenaline. And that’s fine. Some people are happy staying right where they are. Alex Cuba certainly seems to be; he still gets to sing his truth by way of poetic lyrics, and he does so passionately, in indisputably dulcet tones. As easy listening goes, this is high quality, ready to lull you into an afternoon nap or at least a restful state of mind.

The last track of Sublime is “Hoy Como Ayer”, a slow and sincere reflection on the nature of living in the universe featuring the legendary Pablo Milanés. This song, especially in isolation, makes for a final high point, a swaying duet – Cuba and Milanés, voices and guitar – that exemplifies Cuba’s musical and lyrical strengths and benefits from Milanés’ well-worn voice. For all the styles it incorporates, Sublime tends to be more of a melting pot than a cornucopia. It doesn’t change the fact that Alex Cuba rarely surprises, but it does shine a spotlight on the many things he does so well, if predictably.

RATING 7 / 10


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