Please donate to help save PopMatters. We are moving to WordPress in January out of necessity and need your help.
Featured: Top of Home Page

Franglish

Matt Yglesias takes a break from blogging about politics and the NBA playoffs (yawn) to discuss something truly interesting: foreign teen mags, in particular Jeune & Jolie from France. Yglesias points out the smattering of Franglish throughout the magazine, wondering what happened to the vaunted cultural protectionism of the Fifth Republic. Based entirely on his examples though, I began to detect a trend -- English is used whenever there seemed to be an editorial attempt to inject excitement into some concept. So perhaps English has succeeded in becoming the international language of marketing hype. So far from undermining the French cultural ministry, it could be part of its devious plan to make all conversations conducted in English worldwide seem trivial and somewhat dubious. Everything said in English will have to be regarded with the same skepticism you'd bring to any piece of ad copy. Americans abroad will find it hard to get people to take them seriously, because they will sound like Teen Beat to foreign ears whenever they begin to speak. (Something similar seems to be going on in America vis-a-vis Australia. Australian-ness for some reason seem to function in American culture as an all-purpose signifier for unlettered, unfettered uncouthness. Think of the advertisements for Foster's -- it's Australian for beer -- which prompted a friend of mine to say, "Australia, it's American for stupid.)

Please Donate to Help Save PopMatters

PopMatters have been informed by our current technology provider that we have to move off their service. We are moving to WordPress and a new host, but we really need your help to fund the move and further development.


Music

Film


Books


Television




© 1999-2020 PopMatters Media, Inc. All rights reserved. PopMatters is wholly independent, women-owned and operated.






Features
Collapse Expand Features



Reviews
Collapse Expand Reviews

PM Picks
Collapse Expand Pm Picks

© 1999-2020 PopMatters.com. All rights reserved.
PopMatters is wholly independent, women-owned and operated.