Meet Joshua and Amanda.
Joshua is posting an update to Facebook about the mental boost he’s (allegedly) experienced just one week after self-prescribing a line of nootropic cognitive enhancers, #feelingoptimized. Amanda’s Instagramming the latest offering in the DIY origami collection she makes and sells on Etsy, #handmade. The two of them are doing these things on a Saturday morning while sitting at an impossibly trendy brunch spot, waiting for their respective helpings of #cagefree eggs and handmade organic sausages. The meals they’ve ordered don’t lack calories, which is why they’ll both use their respective FitBit smart fitness watches to track the extra miles they plan to walk this afternoon, #fitspo.