Music

Jodeci Videos Are Insane: "Forever My Lady" Vs. "Feenin'"

The '90s R&B video went to some weird places and Jodeci embody both the weirdness, both on the sensitive and the thug sides.

In the early '90s, music videos had come into their own, and were big-budget marketing tools to solidify a band's image and to help sell albums. Jodeci have always been a mystery to me. I've never been a big fan, but one night when watching all of their videos in a row, I realized that there's a lot going on in '90s R&B other than the Boyz II Men syruppy slop.

Jodeci were of the late-new jack swing era, which meant that they were producing more hard R&B songs as well as the sappy and slow softies. The videos that are representative of these two types of songs are the super-sensitive sounds of "Forever My Lady" and the weirdo, tougher but still sensitive sounds of "Feenin'". This write-up is less to figure out what was going on with Jodeci at the time, or to figure out something about '90s culture, and is instead just to draw attention to the art of the '90s R&B video.

"Forever My Lady" begins with soft lighting and contains the two main settings for the video: the sea side and some sort of cathedral or bath house. It's a great mix and what makes things even better are the costumes. It happens a lot with videos from past decades, when you wonder about the appeal of the fashion. In this first part of the video, the Jodeci boys are all wearing: white hats, white button-up sports jackets, white shorts, and black combat boots with white socks poking out above them. There's nary a shirt to be seen.

The song focuses around typical sensitive '90s R&B themes of love, family and total devotion. Serious stand-outs for the video involve K-Ci skipping a rock into the ocean, K-Ci's hand movements that mime the lyrics he's singing, and Devante's (I think that's Devante) air-keytar solo at the end. He continues the keytar solo from ocean to cathedral, and back.

"Feenin" is way different and though it also hits with some muscular R&B, there are darker elements. The song focuses around how love can be so strong and addictive that you essentially become a drug fiend. The drug fiend depicted in the video though is more like someone with serious mental problems that has been committed, and now lives in a padded room - there's even a shot of one of the members, or an extra, wearing a diaper.

This video makes the mistake of trying to become some sort of narrative video, as shown during the star-studded poker game which attempts to explain the concept of "Feenin". Snoop Dog provides some very unnecessary advice (though Snoop is just making a cameo, Jodeci had other star affiliations with Missy Elliott and Timbaland both involved with the group before the song kicks into a heavy rock intro.

The song then gets into its proper form, strong drums with a really amazing sounding snare, and K-Ci's singing providing a narrative while the video switches between scenes of him in what is possibly hell (or blacksmith forge), and in an insane asylum.

The video is half-horror movie and half-mistaken ideas about what an insane asylum might be.

Some real highlights are Suge Knight as an orderly bringing in food, the aforementioned man in a diaper, the group sing-along around the piano in the padded music room, and the topless escape scene at the end where they rip all of the padding from the walls.

Overall, I'm not really sure what these videos say about anything, or whether they do say anything, they more show the music video at one of its most confused and weird times. The budget was there to make a big video, but people didn't quite seem know how to do it. A big budget just meant a couple of more costume changes and renting expensive sets. Jodeci really took it to a weird level, and these two videos are entertaining examples. Though for the most part it's a good thing that the big-business music industry is failing, the one thing I'll miss most is absurd and large scale music videos. Animal Collective and Chairlift have shown how you can make amazing videos with a small budget, but the excessive nature of major label music videos in the '90s was something special.

From genre-busting electronic music to new highs in the ever-evolving R&B scene, from hip-hop and Americana to rock and pop, 2017's music scenes bestowed an embarrassment of riches upon us.


60. White Hills - Stop Mute Defeat (Thrill Jockey)

White Hills epic '80s callback Stop Mute Defeat is a determined march against encroaching imperial darkness; their eyes boring into the shadows for danger but they're aware that blinding lights can kill and distort truth. From "Overlord's" dark stomp casting nets for totalitarian warnings to "Attack Mode", which roars in with the tribal certainty that we can survive the madness if we keep our wits, the record is a true and timely win for Dave W. and Ego Sensation. Martin Bisi and the poster band's mysterious but relevant cool make a great team and deliver one of their least psych yet most mind destroying records to date. Much like the first time you heard Joy Division or early Pigface, for example, you'll experience being startled at first before becoming addicted to the band's unique microcosm of dystopia that is simultaneously corrupting and seducing your ears. - Morgan Y. Evans

Keep reading... Show less

The year in song reflected the state of the world around us. Here are the 70 songs that spoke to us this year.

70. The Horrors - "Machine"

On their fifth album V, the Horrors expand on the bright, psychedelic territory they explored with Luminous, anchoring the ten new tracks with retro synths and guitar fuzz freakouts. "Machine" is the delicious outlier and the most vitriolic cut on the record, with Faris Badwan belting out accusations to the song's subject, who may even be us. The concept of alienation is nothing new, but here the Brits incorporate a beautiful metaphor of an insect trapped in amber as an illustration of the human caught within modernity. Whether our trappings are technological, psychological, or something else entirely makes the statement all the more chilling. - Tristan Kneschke

Keep reading... Show less
Culture

Net Neutrality and the Music Ecosystem: Defending the Last Mile

Still from Whiplash (2014) (Photo by Daniel McFadden - © Courtesy of Sundance Institute) (IMDB)

"...when the history books get written about this era, they'll show that the music community recognized the potential impacts and were strong leaders." An interview with Kevin Erickson of Future of Music Coalition.

Last week, the musician Phil Elverum, a.k.a. Mount Eerie, celebrated the fact that his album A Crow Looked at Me had been ranked #3 on the New York Times' Best of 2017 list. You might expect that high praise from the prestigious newspaper would result in a significant spike in album sales. In a tweet, Elverum divulged that since making the list, he'd sold…six. Six copies.

Keep reading... Show less

Under the lens of cultural and historical context, as well as understanding the reflective nature of popular culture, it's hard not to read this film as a cautionary tale about the limitations of isolationism.

I recently spoke to a class full of students about Plato's "Allegory of the Cave". Actually, I mentioned Plato's "Allegory of the Cave" by prefacing that I understood the likelihood that no one had read it. Fortunately, two students had, which brought mild temporary relief. In an effort to close the gap of understanding (perhaps more a canyon or uncanny valley) I made the popular quick comparison between Plato's often cited work and the Wachowski siblings' cinema spectacle, The Matrix. What I didn't anticipate in that moment was complete and utter dissociation observable in collective wide-eyed stares. Example by comparison lost. Not a single student in a class of undergraduates had partaken of The Matrix in all its Dystopic future shock and CGI kung fu technobabble philosophy. My muted response in that moment: Whoa!

Keep reading... Show less
Books

'The Art of Confession' Ties Together Threads of Performance

Allen Ginsberg and Robert Lowell at St. Mark's Church in New York City, 23 February 1977

Scholar Christopher Grobe crafts a series of individually satisfying case studies, then shows the strong threads between confessional poetry, performance art, and reality television, with stops along the way.

Tracing a thread from Robert Lowell to reality TV seems like an ominous task, and it is one that Christopher Grobe tackles by laying out several intertwining threads. The history of an idea, like confession, is only linear when we want to create a sensible structure, the "one damn thing after the next" that is the standing critique of creating historical accounts. The organization Grobe employs helps sensemaking.

Keep reading... Show less
9
Pop Ten
Mixed Media
PM Picks

© 1999-2017 Popmatters.com. All rights reserved.
Popmatters is wholly independently owned and operated.

rating-image