Music

JONO Shares Exquisite Artistry and Environmental Awareness on "North" Video (premiere)

Jordan Blum
Photo courtesy of Behind the Curtains Media

Multi-instrumentalist Jonathan Bareford's latest release is as visually and sonically alluring as it is altruistically purposeful.

Justly earning comparisons to acts like Explosions in the Sky, Plini, Animals as Leaders, and An Endless Sporadic, JONO is the instrumental prog/post-rock solo project of Californian Jonathan Bareford. His latest single, "North", arrived in December 2018 and offered the best glimpse yet into what makes JONO stand out amidst his stylistic peers. Now, Bareford is releasing a gorgeously shot and thematically rich music video to accompany the track—as well as spearhead a more altruistic purpose—and it's just as entrancing as the sounds it represents.

Shot by Bareford (in conjunction with Brian Hartley and Dario Garcia) across several gorgeous locations—including "the redwoods in Northern California, waterfalls in Oregon, coastlines of Washington, and suspension bridges in Vancouver, BC"—the video for "North" complements his electric yet organic blend of breezy guitar strums, entwined riffs, and rustic percussion with an equally dazzling array of picturesque photography. Specifically, it finds Bareford and drummer/producer Allen Casillas (Hail the Sun) performing in the woods in-between cryptic visual storytelling regarding Bareford's quest to share the scenery with a woman. Just as the tune itself proves mesmerizingly chameleonic, so too do the exquisitely cinematic framing and editing of his day/evening/night search for reconciliation and romance.

Unsurprisingly, Bareford finds this union of sounds and sights to be overwhelmingly meaningful. He remarks, "experiencing the visual aspect to music is an indescribable feeling. To me, it's what it means to feel alive. Where imagination meets reality. I'm lucky to be able to write music about places I dream about but then bring my instrument and play that very song at that exact location for what can be described as a life-changing adventure. It pushes me as a musician more than anything else and has expanded my love for film, the environment, and preservation."

In fact, he's ensuring that all proceeds from the sales of the "North" are donated to Conversation Northwest, in support of their Pacific Northwest wildlife and wildland preservation efforts. Bareford specifies, "over 13% of old growth forests in the Pacific Northwest were lost to deforestation in just over a decade, about half the size of Rhode Island. Human impact on the environment is having disastrous effects across the Pacific Northwest. Wildfires, deforestation, air/water pollution, and climate change are all large factors to the dangers this environment faces."

Music
Music

All Kinds of Time: Adam Schlesinger's Pursuit of the Pure, Peerless Pop

Adam Schlesinger was a poet laureate of pure pop music. There was never a melody too bright, a lyrical conceit too playfully dumb, or a vibe full of radiation that he could shy away from. His sudden passing from COVID-19 means the brightest star in the power-pop universe has suddenly gone dim.

Music

Folkie Eliza Gilkyson Turns Up the Heat on '2020'

Eliza Gilkyson aims to inspire the troops of resistance on her superb new album, 2020. The ten songs serve as a rallying cry for the long haul.

Music

Billy Corgan Brainwashed Me: '90s Alternative Rock and the Introspective Abyss

Once in its thrall, these days I find the overriding message of '90s alt-rock especially naïve and even dangerous.

Music

Human Impact Hit Home with a Seismic First Album From a Veteran Lineup

On their self-titled debut, Human Impact provide a soundtrack for this dislocated moment where both humanity and nature are crying out for relief.

Music

PopMatters Seeks Music Critics and Essayists

If you're a smart, historically-minded music critic or essayist, let your voice be heard by the quality readership of PopMatters.

Music

Monophonics Are an Ardent Blast of True Rock 'n' Soul on 'It's Only Us'

The third time's the charm as Bay Area soul sextet Monophonics release their shiniest record yet in It's Only Us.

Music

Bobby Previte / Jamie Saft / Nels Cline: Music from the Early 21st Century

A power-trio of electric guitar, keyboards, and drums takes on the challenge of free improvisation—but using primarily elements of rock and electronica as strongly as the usual creative music or jazz. The result is focused.

Music

JARV IS... - "House Music All Night Long" (Singles Going Steady)

"House Music All Night Long" is a song our inner, self-isolated freaks can jive to. JARV IS... cleverly captures how dazed and confused some of us may feel over the current pandemic, trapped in our homes.

Books
Books

Does Inclusivity Mean That Everyone Does the Same Thing?

What is the meaning of diversity in today's world? Russell Jacoby raises and addresses some pertinent questions in his latest work, On Diversity.

Books

Phuc Tran's Existential Trip of a Memoir, 'Sigh, Gone'

Phuc Tran's smart, tough memoir, Sigh, Gone, might launch a broken down kid to read 150 great books—for free, at the local library.

Books

Classic Shōjo Today: Moto Hagio's 'The Poe Clan'

Moto Hagio's The Poe Clan manga series a gender-fluid melodrama marked by deep psychological trauma.

Books

John Pham's ​J​&K​​ - It's a Matter of Perspective

In J&K, John Pham explores perspectives in the psychological sense. Like Picasso, he views things from more than one angle.

Film
Film

'Slay the Dragon' Is a Road Map of the GOP's Methods for Dividing and Conquering American Democracy

If a time traveler from the past wanted to learn how to subvert democracy for a few million bucks, gerrymandering documentary Slay the Dragon would be a superb guide.

Film

The Road to Murder in Love and War: Three Films from Claude Chabrol

The character's in Claude Chabrol's The Third Lover, Line of Demarcation, and The Champagne Murders are obsessively doubled and mirrored, reflecting and refracting their hunger for sex, love, money, and power.

Film

'Memento' Is the Movie of the Attention Economy

We are afraid of time, and so like Leonard in Memento, we kill it, compulsively and indiscriminately.

Film

What Lurks Beneath: 'Jaws' and Political Leadership in the Time of COVID-19

Boris Johnson admires the Mayor in Spielberg's Jaws. Remember him? He was the guy who wouldn't close the beaches -- and sacrifice that revenue source -- during a public crisis.

Recent
Music

JARV IS... - "House Music All Night Long" (Singles Going Steady)

"House Music All Night Long" is a song our inner, self-isolated freaks can jive to. JARV IS... cleverly captures how dazed and confused some of us may feel over the current pandemic, trapped in our homes.

Music

All Kinds of Time: Adam Schlesinger's Pursuit of the Pure, Peerless Pop

Adam Schlesinger was a poet laureate of pure pop music. There was never a melody too bright, a lyrical conceit too playfully dumb, or a vibe full of radiation that he could shy away from. His sudden passing from COVID-19 means the brightest star in the power-pop universe has suddenly gone dim.

Music

Folkie Eliza Gilkyson Turns Up the Heat on '2020'

Eliza Gilkyson aims to inspire the troops of resistance on her superb new album, 2020. The ten songs serve as a rallying cry for the long haul.

Music

Human Impact Hit Home with a Seismic First Album From a Veteran Lineup

On their self-titled debut, Human Impact provide a soundtrack for this dislocated moment where both humanity and nature are crying out for relief.

Music

Monophonics Are an Ardent Blast of True Rock 'n' Soul on 'It's Only Us'

The third time's the charm as Bay Area soul sextet Monophonics release their shiniest record yet in It's Only Us.

Film

'Slay the Dragon' Is a Road Map of the GOP's Methods for Dividing and Conquering American Democracy

If a time traveler from the past wanted to learn how to subvert democracy for a few million bucks, gerrymandering documentary Slay the Dragon would be a superb guide.

Music

Bobby Previte / Jamie Saft / Nels Cline: Music from the Early 21st Century

A power-trio of electric guitar, keyboards, and drums takes on the challenge of free improvisation—but using primarily elements of rock and electronica as strongly as the usual creative music or jazz. The result is focused.

Books

Does Inclusivity Mean That Everyone Does the Same Thing?

What is the meaning of diversity in today's world? Russell Jacoby raises and addresses some pertinent questions in his latest work, On Diversity.

Music

The Killers - "Caution" (Singles Going Steady)

The Killers go for the big hooks and singable anthems on "Caution", but opinion is sharply divided about the song's merits amongst our Singles Going Steady panel.

Music

Lilly Hiatt - "Some Kind of Drug" (Singles Going Steady)

Lilly Hiatt sings about a different kind of love on "Some Kind of Drug". Hers is for a city and the impact gentrification has had its soul.

Music

There's Never Enough Time for Folk Music's James Elkington

The sometimes Wilco and Richard Thompson sideman, in-demand producer, and songwriter, James Elkington, muses on why it's taking longer than he expects to achieve more in a week than most of us get done in a lifetime.

Music

Billy Corgan Brainwashed Me: '90s Alternative Rock and the Introspective Abyss

Once in its thrall, these days I find the overriding message of '90s alt-rock especially naïve and even dangerous.

Books

Classic Shōjo Today: Moto Hagio's 'The Poe Clan'

Moto Hagio's The Poe Clan manga series a gender-fluid melodrama marked by deep psychological trauma.

Music

Salsa Band LPT Hints at the Genre's Future

LPT's debut album, Sin Parar, hits all the right notes for a contemporary salsa album.

Music

Jennah Barry Offers Up a Warm, Sublime Collection of Memorable Tunes on 'Holiday'

Canadian indie folkster Jennah Barry returns with her long-awaited sophomore album, Holiday, which takes on a looser, more relaxed approach.

Music

Fotocrime's '80s-Inspired Rock Is Often Half-Baked

Fotocrime's South of Heaven is interesting mostly in that it's one of the most mediocre rock records I've heard in a long time.

Music

Maria McKee Puts Down Her Electric Guitar and Picks up Dante on 'La Vita Nuova'

"Show Me Heaven" was another country. Maria McKee has moved to England, immersed herself in the Classics and turned away from the 21st century.

Books

Phuc Tran's Existential Trip of a Memoir, 'Sigh, Gone'

Phuc Tran's smart, tough memoir, Sigh, Gone, might launch a broken down kid to read 150 great books—for free, at the local library.

Reviews
Collapse Expand Reviews
Features
Collapse Expand Features
PM Picks
Collapse Expand Pm Picks

© 1999-2020 PopMatters.com. All rights reserved.
PopMatters is wholly independent, women-owned and operated.