Jordan DePaul – “No Good For You” (video) (premiere)

Jordan DePaul’s electric country has rightfully turned heads, and the young singer’s fierceness makes for a captivating listen. Alongside his newest video, for “No Good For You” directed by Brayden Heath, we’ve got an exclusive interview with the artist. Have a read (and listen) below. “No Good For You” appears on DePaul’s latest release, Forces EP.

What does this song mean to you?

I remember sitting on the back end of my buddy’s truck bed, while he was sitting in his boat in his garage and our friend was laying in the front yard. Sounds like a scene right out of a bad country song, but that’s exactly what we were racking our brains about that day and fighting against while writing “No Good For You”. The song is somewhat of a homage to how my buddies and I write songs; we fight to make every line better than the last.

Despite me occasionally reminiscing on the amazing feeling we had when finishing, “No Good For You”, the song’s concept is far from celebratory. In a nutshell, the song depicts someone telling their significant other that they deserve better, even when their significant other does not see it. My cowriters Tommy Cole, Brett Sheroky and I pulled from separate life experiences and came together on the internalized idea that, “it ain’t no good for you to be so good for me.”

What was your favorite part about shooting this video? Who decided to make it backwards?

My favorite part of shooting the video was when the crew and I experienced what we believe to have been a ghostly encounter from the old farmhouse in Kentucky where we shot the bedroom scene. It was 1:00 am and we had just wrapped when I walked out into the upstairs hallway and heard old-timey music playing from downstairs. One of the owners walked out and asked “was that old-timey music?” Apparently it happens quite often, along with the doors shutting on their own like they did earlier that day. My favorite TV show is Ghost Hunters, so I live for that kind of stuff.

Shooting the video backwards was my idea. I worked out the concept that the guy in the relationship (played by me) would first wake up at the beginning of the video and then begin “thinking back to himself” all that had happened the day before. The story-line, which was a bit confusing since it was in reverse chronological order, depicts a number of reasons why he is, indeed, no good for her. My friend, Loryn (spouse in the video) clearly had some pent-up aggression towards me, because she did an alarmingly great job shouting at me in the fight scene.

Because we shot the entire video backwards, I had to learn any words that were going to be visible on camera backwards. So, any words you see in the video, I am saying backwards.