Music

Koncept & J57 Featuring Hollis - "Porcelain" (video) (premiere)

Photo by Matthew Sorensen

The New York duo go big on their latest single and video.

If you have big aspirations, you might as well sound the part. Queens-raised MC Koncept and Long Island producer/rapper J57 have collaborated on a new EP titled The Fuel that pulls out all the stops in an attempt to bridge underground hip hop and mainstream fare. The end result is edgy and brutally honest, but at the same time underscored with gigantic beats and arrangements that waste no time getting into your head. "Porcelain" is a great example, with its infectious chorus sung by Hollis, who is best known for her work on Macklemore's and Ryan Lewis's 2013 smash "White Walls". You can watch the new video for the track below.

"You need to care about what and who you love," Koncept says about the song. Life is fragile. Relationships can be fragile. Your career can be fragile. You need to work hard for what you want, for what you believe in, and put effort into building it and keeping it strong."

"Jesse Vinton and the entire Vinton Depiction team could not have done a better job with this video," J57 says. "This video embodied the feel of the song and just makes perfect sense with it. The production, like I said, has a timeless, stadium status feel, which they completely captured visually in this music video. I'm beyond proud of it and I'm so glad we went with them for this video!"

"I was taken out to the Oregon Coast, and it was one of the most beautiful places I've ever had the opportunity of seeing," Koncept adds. "It wasn't until I was standing on the beach that I was told The Goonies was filmed there. Obviously a classic, but also a movie that reminds me of my childhood and growing up. “ orcelain" was the first single for a project that we've been working on so hard—the introduction to our new sound, showing our fans and the world the growth we've both experienced as musicians. It was only right to shoot the video here. Shouts to Vinton Depiction for putting it together so beautifully as we all envisioned it."

The Fuel will be released on 20 November. pre-order it on iTunes.

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