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Lexus and Will.I.Am. Team Up for a New Perspective

The union of Lexus Europe and the Black Eyed Peas' will.i.am is reflective of the creative entrepreneurial spirit shared by the two.

Though will.i.am has been most creatively active in the world of music, whether as a solo artist or through his worldwide popular group the Black Eyed Peas, he has a new artistic partner from the realm of auto design. Will.i.am and Lexus have teamed up together following the announcement of Lexus’ latest model, the premium mid-size SUV Lexus NX.

It makes sense that the NX’s sleek designs would appeal to a musical mind like will.i.am, who got the privilege of designing his own limited edition of the car revealed at an exclusive NX Launch event in Paris, France.

Below you can view will.i.am and Lexus’ video collaboration, entitled “Dreamin’ About the Future”:

Aside from their collaboration with will.i.am, Lexus has also challenged talent such as Studio XO, Hellicar & Lewis, Lunice and LuckyMe from the worlds of fashion, design, and music to showcase their artistic views inspired by the NX in a digital art exhibit called NX-Perspectives. You can view photo and video galleries of the NX-Perspectives project in action on the website.

You can also follow Lexus Europe through social media through the handle @Lexuseurope, where the hashtags #NXPERSPECTIVES and #LexusNX gather all the trending posts about Lexus’ latest innovations.


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