Luísa Maita – “Fio da Memória” (video) (premiere)

Luísa Maita perfectly personifies the multi-cultural character of her home city of São Paulo as she is the daughter of immigrants (Syrian and European Jewish) with a great love for traditional Brazilian music as well as the many off-shoots that have been developed by the many ethnic groups of Brazil. Maita is also thoroughly modern in her approach, incorporating electronic music into her sound as we hear on her new video for “Fio da Memória”, which also happens to be the title of her latest album. “The record is about what Brazil is today aesthetically, in this electronic age,” says Maita. “Fio da Memória” is a beautiful song with its gentle programmed beats and Maita’s stunning voice.

“It is a very subjective, personal and emotional record,” Maita says. “I tried not to limit myself to a certain musical style, and in this diversity there is unity. I wanted to revisit the Brazilian rhythms and other sounds that I have heard growing up from a contemporary, electronic and urban perspective.”

Fio da Memória releases this Friday via Cumbancha. You can pre-order the record now.