Maxwell Now

Neo-soul’s Maxwell Is the Crown Prince of Neo Soul

Maxwell’s Now finds him neither looking back or forward for that matter, but rather statement about accepting his audiences’ most basic assumptions about his art.

Maxwell
Now
Columbia
14 August 2001

Maxwell is without question the crown prince of the neo-soul movement. Blessed with bohemian good looks, with the requisite wild hair and an enigmatic and self-deprecating personality, Maxwell was not quite prepared to be the poster boy for the next generation. At the time of its release, Urban Hang Suite was little more than a sweet slice of retro-soul, the kind of thing that was always gonna be in the changer, but was never gonna be in regular rotation on anybody’s Hot-100 station.

A small cadre of listeners secretly cultivated R&B’s little secret—many of whom initially peeped the joint at places like Circuit City on sale for $7.99—who wanted to protect Urban Hang Suite and the man behind its genius from over-exposure (we can use Alicia Keys as a reference) and the filthy hands of over-promotion and commercial expectations.

RATING 8 / 10
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