Music

Natali Felicia Encourages Listeners to Raise Their Voice With "Say It" (premiere)

Photo courtesy of Transmission Publicity

Already a known hitmaker in her native Sweden, Natali Felicia prepares American audiences for her debut album with "Say It".

Swedish singer Natali Felicia's new single, "Say It" arrives ahead of her new debut album, Wrong Era, due 30 March via Antifragile Music. The singer's hook-driven song is a pop anthem that encourages listeners to speak out against repression. Reminiscent of songs one might have heard on pop radio in the mid-to-late 1980s, the tune is still rooted in the present, sounding fresh and even forward thinking. No matter the message, it's a song that's hard to forget and no matter its infectiousness, its message remains inspiring.

Already well-known in her home country where she has issued a series of hit singles in collaboration with Andreas Grube, the singer offered this about the new video: "'Say It' is a song about not silencing oneself and women coming together to be stronger together. It feels very inspiring that this song was released, and now this video, in such a synchronistic time, when campaigns like #metoo and #timesup state the revolution for gender equality stronger than ever," she notes. "We say it louder than we've done before! And I love this video and the powerful portrayals of the women! I asked them to interpret 'Say It' into movement. However it came to them, hence the creative process itself being a free reigned liberation, and the result was truly compelling. Shooting this video I wanted a female-only team behind and in front of the camera. This was the first time (and definitely not the last) I've worked with a female director (Josefin Malmén). It was so exhilarating to work with her and her amazing team."

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