Music

Natalie Shay Gets in Touch with "This Feeling" in New Video (premiere)

Photo courtesy of artist

London's Natalie Shay is quickly making waves in the UK capital and beyond with her brand of effervescent indie pop that articulates the simple joys of life, love and relationships.

This Feeling
Natalie Shay

1st February 2018

London born indie artist Natalie Shay is quickly making waves in the UK capital and beyond with her brand of effervescent indie pop that articulates the simple joys of life, love and relationships. Marrying the universal observations of Kate Nash with an innate ear for a pop hook, shared with bands like the Vaccines and the 1975, new single "This Feeling" is a a sweet shot of perky indie pop

Framed by driving guitar chords and a striding rhythm section, the song fizzes along at a joyful pace as it builds to a triumphant and eternally catchy chorus. It's a relatively simple ode to the fundamental and pure breathless thrill of a nascent relationship but refreshingly devoid of any trace of cynicism.

The video PopMatters is premiering today reflects the wide-eyed innocence and colorful energy of the song. In it, the male protagonist chases a group of neon butterflies through the streets of London that serve as a metaphor for the search for that special someone. All of this happens as Shay plays the song live to a captivated pub audience with all the vigor and verve her own live performances are known for. Directed by fellow Brit school Alumni George O'Regan, it's a novel spin on the standard 'boy meets girl' music video.

As well as premiering the new video for the song, Shay talks a little about how the song came into being below.

What's the story behind the song?

The song is about the feeling someone experiences when they begin a new relationship or meet someone special. It's not based on a particular personal story however, it's definitely about something I've experienced and I'm sure most people can relate.

How easily did it come together?

I first came up with the chords and the 'This Feeling' hook, when playing around one day. I remember I recorded that small idea onto my phone, then began writing the rest in the back of the car and then later that evening when I got home. The song itself didn't take too long to write, however the arrangement and instrumentation was something that came together over weeks of work and thought.

What comes first the lyrics or the music?

In this case, both together. Often I decide on music and melody for each section and then lyric it straight away before taking on the next part of the song.

Which artists would you cite as major influences on your music?

The Vaccines; my first and favourite indie rock band. Little Comets; my favourite writers and favourite production. Kate Nash; the personal touch and storytelling she conveys through her music that I hope to recreate.

How was the experience of making the music video for the song?

Very fun indeed. The filming itself was mainly done over two days after a few months of planning. The team involved were wonderful and I think everyone had a good time working on this video, especially me.

Whose idea was it?

George O'Regan, this video is his masterpiece. He is fantastically talented and a really lovely person to work with on anything.

How has the song been received live? Have you witnessed any spontaneous acts of love when playing it at shows?

I've been playing this song live here and there for a short while now, people tend to enjoy it, I suppose it's very catchy and the guitar riffs are very familiar, it's one of my favourite songs to play live because it's so happy.

If you could choose one of your songs to soundtrack a film, which song and which film would you choose?

I would definitely pop 'This Feeling' into Angus Thongs & Perfect Snogging.

This film basically narrates my song.

Music


Books


Film


Recent
Books

Cordelia Strube's 'Misconduct of the Heart' Palpitates with Dysfunction

Cordelia Strube's 11th novel, Misconduct of the Heart, depicts trauma survivors in a form that's compelling but difficult to digest.

Music

Reaching For the Vibe: Sonic Boom Fears for the Planet on 'All Things Being Equal'

Sonic Boom is Peter Kember, a veteran of 1980s indie space rockers Spacemen 3, as well as Spectrum, E.A.R., and a whole bunch of other fascinating stuff. On his first solo album in 30 years, he urges us all to take our foot off the gas pedal.

Film

Old British Films, Boring? Pshaw!

The passage of time tends to make old films more interesting, such as these seven films of the late '40s and '50s from British directors John Boulting, Carol Reed, David Lean, Anthony Kimmins, Charles Frend, Guy Hamilton, and Leslie Norman.

Music

Inventions' 'Continuous Portrait' Blurs the Grandiose and the Intimate

Explosions in the Sky and Eluvium side project, Inventions are best when they are navigating the distinction between modes in real-time on Continuous Portrait.

Music

Willie Jones Blends Country-Trap With Classic Banjo-Picking on "Trainwreck" (premiere)

Country artist Willie Jones' "Trainwreck" is an accessible summertime breakup tune that coolly meshes elements of the genre's past, present, and future.

Music

2011's 'A Different Compilation' and 2014 Album 'The Way' Are a Fitting Full Stop to Buzzcocks Past

In the conclusion of our survey of the post-reformation career of Buzzcocks, PopMatters looks at the final two discs of Cherry Red Records' comprehensive retrospective box-set.

Music

Elysia Crampton Creates an Unsettlingly Immersive Experience with ​'Ocorara 2010'

On Ocorara 2010, producer Elysia Crampton blends deeply meditative drones with "misreadings" of Latinx poets such as Jaime Saenz and Juan Roman Jimenez

Music

Indie Folk's Mt. Joy Believe That Love Will 'Rearrange Us'

Through vibrant imagery and inventive musicality, Rearrange Us showcases Americana band Mt. Joy's growth as individuals and musicians.

Music

"Without Us? There's No Music": An Interview With Raul Midón

Raul Midón discusses the fate of the art in the wake of the COVID-19 pandemic. "This is going to shake things up in ways that could be very positive. Especially for artists," he says.

Music

The Fall Go Transatlantic with 'Reformation! Post-TLC'

The Fall's Reformation! Post-TLC, originally released in 2007, teams Mark E. Smith with an almost all-American band, who he subsequently fired after a few months, leaving just one record and a few questions behind.

Film

Masaki Kobayashi's 'Kwaidan' Horror Films Are Horrifically Beautiful

The four haunting tales of Masaki Kobayashi's Kwaidan are human and relatable, as well as impressive at a formal and a technical level.

Film

The Top 10 Thought-Provoking Science Fiction Films

Serious science fiction often takes a backseat to the more pulpy, crowdpleasing genre entries. Here are 10 titles far better than any "dogfight in space" adventure.

Reviews
Collapse Expand Reviews

Features
Collapse Expand Features
PM Picks
Collapse Expand Pm Picks

© 1999-2020 PopMatters.com. All rights reserved.
PopMatters is wholly independent, women-owned and operated.