Please donate to help save PopMatters. We are moving to WordPress in December out of necessity and need your help.
Music

Nosaj Thing: Drift

It's a fabulous introduction to a burgeoning beat-making talent, one of the finest since edIT's Crying Over Pros For No Reason.


Nosaj Thing

Drift

Label: Alpha Pup
UK Release Date: import
US Release Date: 2009-06-09
Website
Amazon
Artist website
Amazon
iTunes

LA is to hip-hop producers what Portland is to indie bands. Hence, newcomer Nosaj Thing had to fight through a lot of legitimate competition to win his contract at the consistently stellar Alpha Pup. When you hear his debut album Drift, you will know he earned it. This will not be the last you see his name attached to a heaping spoonful of praise.

Granted, after listening to this album half a dozen times, I find myself struggling to enjoy it as much as I did the first few times I heard it. After a while, it starts to go in one ear and out the other. Yet, I believe this is purely a matter of experience and not talent. He has some great ideas, investigating unique electronic and digital hybrid sounds that make up his beats without going glitch gangsta style like edIT or Machine Drum. With a little more complexity and consistently fully fleshed out compositions, he will be one of the genre's big names.

There are still plenty of highlights to be found in the Drift track listing, though. "Us" is a choice downtempo chill track, with ethereal pads floating around compressed, staggered beat. "Fog" gives the album its early momentum, thanks to a sliced up feminine breath and a suspense/thriller synth melody. "1685/Bach" is more typical for the electronic hip-hop genre, based around a bold synth lead and punchy beat accented by jangling spurs that almost act like a kind of gun-clap. If this album had a lead single, "1685/Bach" would be it. To the uninitiated, one could pick just about any track off this debut and find something impressive about it.

However, to the prospective career fan, these tracks simply aren't quite intricate enough to sustain a good number of repeat listening. Several sound like they are missing a vocal track, rather than being unquestionably enough to sustain the listener's unadulterated focus. That's where Nosaj's next album will come into play. Drift is a fabulous introduction to a burgeoning beat-making talent, one of the finest since edIT's Crying Over Pros For No Reason, but Thing's next record will likely be his One Word Extinguisher. That is where all the questions will either be answered or forgotten.

8

Please Donate to Help Save PopMatters

PopMatters have been informed by our current technology provider that we have until December to move off their service. We are moving to WordPress and a new host, but we really need your help to fund the move and further development.


Music

Film


Books


Television




© 1999-2020 PopMatters Media, Inc. All rights reserved. PopMatters is wholly independent, women-owned and operated.






Reviews
Collapse Expand Reviews



Features
Collapse Expand Features

PM Picks
Collapse Expand Pm Picks

© 1999-2020 PopMatters.com. All rights reserved.
PopMatters is wholly independent, women-owned and operated.