For anyone who thinks that all Goona Goona movies are alike, a trip through this particular Cannibal Holocaust should quiet those concerns once and for all. Far more graphic than other jungle jive, but with an actual message method to its miscreant madness, this is one of the best Italian horror films ever—all for reasons that have nothing to do with terror or the macabre. Ruggerio Deodato has made a geek show as Greek chorus, a strident social commentary on the state of the news media glossed over with gore and gratuitous animal slaughter. While it is truly tainted, sickening stuff, one does not feel as filthy as say the experience of watching the last few minutes of Umberto Lenzi's Cannibal Ferox. Both movies trade in the same sort of revolting imagery, but one film wants to play with the parameters of cinema. The other is just out for a splattery good time.
But Cannibal Holocaust isn't just a gut-munching gross out. Though it may seem odd to say it, Cannibal Holocaust is really a disgustingly dark comedy, a savage satire on the media and the methods it would stoop to in selling a story. Deodato was way ahead of his time here, attempting a Network-like denouncement of filmmakers and journalists who would rather "create" news than simply report it. We laugh at the moments surrounding the fictional Alan Yates and his team of intrepid psychos. It is hilarious how quickly they revert to rape, murder, and disgustingly deviant behavior, all in an attempt to "go native" and have the locals provide them with some sensationalized footage. Sure, the entire last act of the film (where the Blair Witch-style material from their final "adventure" is screened by the TV executives) is laughable, a kind of perverted pantheon of over-the-top elements. But Deodato uses this approach to both condemn and codify his characters. We need villains in this kind of film, and Alan and his pals make the perfect cannibal bait.
That is why Cannibal Holocaust is a much better film than its imitators and inspiration. It is still repugnant and sordid, but most of the misguided grotesquery is in service of a very sound message. The truth is that Cannibal Holocaust is a good movie gunked up by elements that are either unnecessary (monkey brain eating? Please…) or unexplained (the way in which the natives function among themselves is left to a lot of confusing speculation), a true milestone of moviemaking that is sadly slandered for issues far outside the main purpose of the narrative. As long as you are prepared for the repugnance, you will more or less enjoy this graphic, gritty cinematic experiment. Its reputation is well deserved.