Photo: Richmond Lam

Socalled feat. Jordanna Singer and Narcy – “Boyfriend Material” (video) (Premiere)

Montréal's own Socalled invents "a high school nightmare/dream with a Romanian flute loop hall pass" for the playful video to "Boyfriend Material".

In her 9 out of 10 review of Socalled‘s 2007 LP Ghettoblaster for PopMatters, Lana Cooper writes that the album “offers an eclectic and catchy blend of music for anyone with a true passion for all styles, particularly multi-layered fusion.” Eight years later, the same remains true for the Montréal sonic innovator, as you can clearly hear on his recently released Peoplewatching. Of the album’s ten tracks, no one better represents Socalled’s sonic and visual eccentricities better than the youthful jubilance — and libido — of “Boyfriend Material”.

Socalled says about the video and song, “This is for my tweens! This song is a pubescent fantasy, a high school nightmare/dream with a Romanian flute loop hall pass.”

Peoplewatching is out now. Stream and purchase the LP via the BandCamp embed below:

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