In a society of things, social responsibility requires a recognition of the influence of commodities upon our most foundational spiritual experiences. Nickelodeon's animated series, Rocko's Modern Life, puts it simply.
Remember the pre-CGI visual beauty of Fantasia? Fischinger, who also worked with Orson Welles, Fritz Lang, among others, invented the "lumigraph" (a machine for "playing" colors on screen). This guy should be put on a stamp.