Joss Whedon defied expectations with his ambitiously muted, psychological approach to Avengers: Age of Ultron but despite his best intentions and genuinely interesting vision, this would be his only effort with Marvel Studios. It was a good effort.
Captain America: The Winter Soldier is inspired by paranoid political thrillers of the '70s, making it the most radical departure from the tried-and-true MCU formula up to that point.
By perfecting the comic book superhero formula and creating the first big-budget shared universe with The Avengers in 2012, Joss Whedon and Marvel Studios came to define this decade of blockbuster filmmaking.
Marvel Studios recognized that by mining other genres through the superhero lens, it could continue to keep comic book films fresh and entertaining to audiences and sidestep the constant predictions of imminent superhero fatigue.
There are many instances in Rise of the Silver Surfer when superhero powers are played as gags and paired with a zippy cartoon score to really sell it. It's perfect for a kids movie.