Our pandemic quarantine has become the sublime enactment of Baudrillard's theory of consumption – that modern consumption, with its myth of individual liberty and choice, is in fact 'de-socialising'.
Arriving amidst the exhaustion of the past (21st century cultural stagnation), Waititi locates a new potential object for the nostalgic gaze with Jojo Rabbit: unpleasant and traumatic events themselves.
Creating a culture of consumption in 20th century Chicago meant making space for shoppers, which meant integrating women into public life, in a downtown dominated by men. Historian Emily Remus revels in the ramifications of that cultural shift in A Shoppers' Paradise.
Women with economic privilege are positioned to celebrate Nike's "Dream Further" ad as progress while ignoring their complicity in the exploitation of other women.
As Bill Clinton and Donald Trump have illustrated, how you absorb burgers says everything about how you can, or should, lead a nation.
Being the size of a dog's chew toy might not be to everybody's taste, but it's certainly a shortcut to a kind of upper middle-class luxury unobtainable for most of humanity.