nike

Ben Affleck’s ‘Air’ Wills Itself to Victory

Ben Affleck’s ‘Air’ Wills Itself to Victory

Ben Affleck’s likeable and engaging Air walks a fine line between success and defeat. It’s a fitting culmination of the director’s exploration of drama and its sub-genres.

Ben Affleck’s Nike/Michael Jordan Film ‘Air’ Tries to Elevate Marketing

Ben Affleck’s Nike/Michael Jordan Film ‘Air’ Tries to Elevate Marketing

Ben Affleck’s ridiculously crowd-pleasing Jerry Maguire-like movie Air, about Nike landing Michael Jordan, makes a nearly too-late pivot into meaningful marketing.

Quit Dreaming: Quasi-Feminism in Nike’s Women’s Soccer “Dream Further” Ad

Quit Dreaming: Quasi-Feminism in Nike’s Women’s Soccer “Dream Further” Ad

Women with economic privilege are positioned to celebrate Nike's "Dream Further" ad as progress while ignoring their complicity in the exploitation of other women.

LeBron Being LeBron