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By perfecting the comic book superhero formula and creating the first big-budget shared universe with The Avengers in 2012, Joss Whedon and Marvel Studios came to define this decade of blockbuster filmmaking.
James McAvoy's impressive acting and fleeting moments of powerful imagery dazzle in M. Night Shyamalan's Glass, but that can't make up for the film's shattered second half.
Marvel Studios recognized that by mining other genres through the superhero lens, it could continue to keep comic book films fresh and entertaining to audiences and sidestep the constant predictions of imminent superhero fatigue.