The worst thing about the Shrek films is not their entertainment inconsistencies or lack of reach. Instead, what's most troublesome is the bellwether they set for an entire decade of derivative rip-offs.
Talk about frontloading your approach. Each week in this first full month of patented popcorn movies finds another famous franchise icon making a major blockbuster bow. Only truly disastrous results from these guaranteed crowd-pleasers will keep the coffers from clogging with cash.