Despite how it may look on the surface, The Wolf Among Us doesn't follow standard approach to morality in games exactly, but instead builds on the idea of options not being built on a binary system at all.
The Wolf Among Us's quick time events typify the hard boiled genre better than any elegant combat system would or than any analytically driven puzzle solving might. Moments less to be won than to be survived or endured.
Telltale Games returns with a game of choices and consequences, but this time out those hard decisions are embedded in the completely fantastic world of Fables, not the relative social realism of a zombie apocalypse.
The fantasy world of The Wolf Among Us allows for a wolf to actually respond to the demeaning quality of the word that humans so often use to define the females of his whole species. And unlike a lot of human beings, he seems pretty unhappy about it.