Kevin Craft is a freelance writer who has contributed to publications such as PopMatters, Slate, Salon, The Washington Post, The Almanac of American Politics, The Atlantic, and GQ. He's also the author of the Kindle Single Grunge, Nerds, and Gastropubs: A Mass Culture Odyssey.
Puzzle is a film that's enjoyable whether or not you have a special talent or idiosyncratic hobby, the sort of film that understands life is a puzzle that requires solving even if it can't be won or lost.
Though the word "innovative" is spoken only once in The Founder, this plot point is just one example of how the film deftly skewers the hollow nature of American Innovation, a meretricious form of late capitalist creativity that currently exerts outsized influence on American society.
Corgan's willingness to be himself regardless of the critical and social blowback he suffered for doing “unhip” things made him a singular weirdo within a ‘90s rock scene stuffed full of weirdos, loners, and ennui-saturated youth. To this day, and with this album, he continues to be himself. Are you cool with that?