V Festival feat. Pixies, Beck, Nouvelle Vague, Gnarls Barkley, Jarvis Cocker, and Phoenix
PopMatters' Nick Gunn takes on the crowds and craziness, to find out what happens when Virgin's V Festival pops up down under.
V Festival feat. Pixies, Beck, Nouvelle Vague, Gnarls Barkley, Jarvis Cocker, and PhoenixCity: Sydney, AUS
Venue: Sydney Centennial Park
Getting into Sydney’s inaugural V Festival felt a lot like sneaking into another country: there was a huge crush as thousands attempted to get through several tiny openings in the fence, and, once you gained entry, you had to scurry over to the shelter of the huddled masses, avoiding over-zealous police officers with confused-looking sniffer dogs. Still, the V Festival was one of the few festival-type events held in Sydney this year that didn’t sell out within 48 hours. I’ve thought long and hard about this, and have come up with three possible reasons: a) Although Sydney-siders are not so naïve as to believe that other festivals are musical utopias, perhaps the average punter thought naming the festival after a mobile phone company was a little too corporate-whorey b) Many, many people were holding their collective breath hoping and praying for a Pixies sideshow. The fact that said sideshow was only announced a week before it happened lends considerable weight to this argument. c) The inclusion of the Pet Shop Boys as co-headliners with Pixies made even the most eclectically inclined music lovers scratch their heads and wonder.