Not since Bertelsmann pumped eight million dollars into Napster just before the P2P company got wiped out (though later reborn) have we seen a deal like this: Warner Bros. to Sell Movies and TV Shows on Internet. Warner Bros is working hand-in-hand with Bit Torrent, a popular P2P site and popular boogey-man for Hollywood and the RIAA. Embracing and innovating rather than throwing lawsuits everywhere isn't the typical M.O. for these big entertainment companies but WB definitely has the right idea. If it pays off and they get good returns for the deal, expect that other companies will follow suit (not law suit that is). Good thinking there, boys...
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