Was Super Bowl 50 a Golden Bowl?
A pop culture play-by-play of the biggest TV event of the year.
Last year's Super Bowl, with over 120 million viewers, was the most-watched event in the history of television. In recent years, the big game has expanded into a sort of non-denominational holiday, in which there's something for nearly everybody. But how did this year's game, the 50th anniversary of the Super Bowl, fare? Read on to find out.
CBS' coverage began at 1 PM CST with “Super Bowl Today”, their name for four hours of interviews, sportscaster analysis, trivia, and occasional on-field musical performances from artists as diverse as Sam Hunt and Seal.
Some new commercials debuted during these hours, like Turkish Airways' Batman Vs. Superman-themed spots.
The Kick Off Show launched with a star-studded video montage, in which Kevin Bacon, Lady Gaga, Jamie Foxx, Bugs Bunny, Garth Brooks, and more discussed their favorite Super Bowl moments and traditions. The best part was when Big Bird listed his favorite Super Bowl snack as “birdseed in a blanket”.
The rest of the pre-game was very patriotic, as the Armed Forces Chorus sang “America the Beautiful” while surrounded by the United States Army Color Guard, who held individual state flags. Actress Marlee Matlin delivered sign-language translations as a subdued Lady Gaga sang an operatic version of “The Star-Spangled Banner”.
The Carolina Panthers may have won the coin toss, but the Denver Broncos scored the game's first ten points in a rather quick succession.
Many of this year's commercials had big budgets and celebrity cameos, like these spots for Snickers and Avocados from Mexico, but had little resulting payoff.