Ryan Smith takes a look at the sudden onset of political ads in video games.
Image courtesy of gamepolitics.com.
Evidently, both the Obama and McCain camps were approached by online advertising company Massive, but McCain's campaign passed on the opportunity to put his message out into the virtual world -- perhaps wisely considering the huge advantage Obama has in the 18 to 34-year-old demographic (though perhaps McCain maybe should have at least considered ads in a Republican-friendly NASCAR game). According to a poll of 100,000 Xbox Live users that asked gamers to select their nominee for president, 43 percent chose Obama, 31 percent went McCain and the rest were undecided or for a third-party candidate.
So maybe it's not a bad move for Obama to ask Xbox Live users to hold off on another game of Madden long enough to get off their couch and vote for him -- he certainly has the money to spare.
Image courtesy of destructoid.com.
Also, I think an in-game billboard with Barack Obama telling you to vote seen while you're speeding down a highway in Burnout is pretty inoffensive. If, however, Master Chief's face got replaced by Obama's when you turned on Halo 3 -- well, that's a different story.