The Americanization of Narcissism

How Critics Misunderstood and Misused the Powerful Idea of Narcissism

Elizabeth Lunbeck’s The Americanization of Narcissism describes how this misunderstood concept has been inextricably woven into the fabric of American culture for decades.

The Americanization of Narcissism
Elizabeth Lunbeck
Harvard University Press
March 2014

In March 2013, The Atlantic published Bill Daviodov’s “The Internet ‘Narcissism Epidemic’“, which discusses how social networks have given narcissists productivity tools to expand their influence and how narcissists are setting the benchmark for everyday use in terms of how many followers, retweets, and likes they get.

It has been claimed that ten percent of 20-somethings and 25 percent of college students exhibit narcissistic pathology. Recently, “narcissism” has also been deployed frequently to insult the artistic or confessional output of young or youngish women, most often when they mine their personal experience in order to write memoir or personal essays for online publications (or, in the case of Lena Dunham, produce and act in a show that includes a character that does those things).

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