Brit Rhythm is the first new fragrance from Burberry since they brought the line back in house. And they’ve kicked it off in grand style with a marriage of fashion scent and music. Brit Rhythm for men is all about the energy of music, specifically the vibrant and thriving British music scene, something we love at PopMatters. Check out one of our Best New Artist picks, London Grammar, as they tell us all about their musical influences.
Many more videos are available over at the Sound + Rhythm Tumblr, a partnership between Burberry and our friends over at NOISEY. It’s also worth following the Sound + Rhythm Tumblr as they continue to feature hot, up-and-coming British artists of all stripes, including recent Q&As with Childhood and the Family Rain. It’s a great source for music discovery and also re-connecting with old favorites.