Yet another great advice column popped up at the Addison Road blog for bands that are just starting out. First and foremost: “Change your mindset. Once you’ve recorded the album and rehearsed the band, you’re no longer an artist, your full-time career is now marketing and sales. Congratulations - you’re now a small business owner!” Also using MySpace, iTunes, blogs and podcasts to your advantage. Of course, they don’t also mention if you do follow all these rules that it will still be a tough slog but hey, you just heard it here, right?
We all know how critical it is to keep independent voices alive and strong on the Internet. Please consider a donation to support our work. We are a wholly independent, women-owned, small company. Your donation will help PopMatters stay viable through these changing, challenging times where costs have risen and advertising has dropped precipitously. PopMatters needs your help to keep publishing. Thank you.