Yet another great advice column popped up at the Addison Road blog for bands that are just starting out. First and foremost: “Change your mindset. Once you’ve recorded the album and rehearsed the band, you’re no longer an artist, your full-time career is now marketing and sales. Congratulations - you’re now a small business owner!” Also using MySpace, iTunes, blogs and podcasts to your advantage. Of course, they don’t also mention if you do follow all these rules that it will still be a tough slog but hey, you just heard it here, right?
We all know how critical it is to keep independent voices alive and strong online. Please consider a donation to support our work as an independent publisher devoted to the arts and humanities. Your donation will help PopMatters stay viable through these changing and challenging times where advertising no longer covers our costs. We need your help to keep PopMatters publishing. Thank you.