You cannot wage a war without news, without media, without propaganda.
—Samir Khader, senior producer, Al-Jazeera
This word objectivity is a mirage almost.
—Joanne Tucker, Manager, Aljazeera.net
Speaking to journalists at CentCom, in Qatar, 700 miles outside Baghdad just after the war started last year, the U.S. Press Officer, Lieutenant Josh Rushing, lays out the parameters for questions. He’s not looking to get into details, where missiles are landing or how many Iraqis are in dead or wounded; he’s looking for a bigger picture, and he’s ready to discuss the U.S. desire to “bring freedom, that’s what we’re really here to do.”
As Jehane Noujaim’s Control Room establishes up front, the struggle to report news, or even to decide what constitutes news, pervades the American war against Iraq. While this struggle is at least partially evident in the split between so-called “left” and “right” coverage of the war in the States, other perspectives might provide for still more wrenches tossed into the “truth” mix. U.S. Rather than attempt to discover or even postulate a “truth,” then, the film takes as its object a small piece of the news making and news reporting apparatus—Al-Jazeera, the Arab television network that has been accused repeatedly by U.S. officials of being “pro-Saddam” (or, as Donald Rumsfeld puts it, “the mouthpiece of Osama Bin Laden”).
Such allegations, the film suggests, are at once banal and inevitable: they are part of the U.S. war effort, which, as Al-Jazeera senior producer Samir Khader observes, entails controlling media and producing propaganda. His remark does not demand or assume a specific agent in this process: all war is always supported by propaganda. It only looks like truth if you believe it.
This generalization is the film’s less neatly consistent subject matter, aside from Al-Jazeera during the war against Iraq. Objectivity—in news and documentary, as in fiction and cant—is impossible. This leads here to repeatedly articulated frustrations for interviewees like Lt. Rushing and Sudanese-born Al-Jazeera correspondent Hassan Ibrahim, who form the film’s emotional bookends. Each is worried by what he sees in different ways, and each provides the film with an alternative perspective on what seems simple: the horrors of war.
Culling in part from her previous experience with vérité filmmakers D.A. Pennebaker and Chris Hegedus (she worked with the latter on Down From the Mountain  and Startup.com ), Noujaim structures her film so that events appear to unfold before the camera’s objective eye. President Bush appears on U.S. television to declare the inevitability of his intentions (if Saddam Hussein and his sons do not fulfill their “responsibility” to leave Iraq, “We will rise to ours… The war is directed against the lawless men who lead your nation, not you”), Iraqis and especially Iraqi journalists respond to the ultimatum (“Mr. Bush is talking about peace. What peace?”), and the shock and awe campaign begins.
With footage and interviews shot at CentCom and at the Al-Jazeera offices in Baghdad, Control Room tracks how “control” of imagery and ideas is crafted and lost, by the U.S. military as much as by anyone who might try to oppose that awfully imposing, well-funded, and oddly unified view. That’s not to say that spokespeople for both/all sides don’t expose narrative inconsistencies. Ibrahim pronounces his frustration over Arab anti-Semitism: “Everything in the Middle East is an Israeli conspiracy,” he sighs. Noting that Arabs tend to see images of Israeli attacks on Palestinians as of a piece with U.S. attacks on Iraqis (wounded children, burned out buildings, exploded cars), he asserts that “People are against this war, and people matter.”
Rushing, for his part, is enthusiastic that some reporters appear to like him (“If I were a woman,” says one Arab reporter, “I would marry you”). Yet he confesses that he’s troubled by his own reactions to pictures of atrocities: where he’s unmoved by the sight of Iraqi casualties, he’s horrified by the bodies of U.S. troops. “That upset me profoundly,” he says. “It makes me hate war, but it doesn’t make me believe that we’re in a world that can live without war yet.”
Here Rushing cites the footage on Al-Jazeera that incited so much U.S. outrage, long before the abuses at Abu Ghraib Prison were revealed. Declaring the Iraqis’ actions and moreover, the network’s decision to air the images, as breaches of the Geneva Convention, Rumsfeld and company were quick to decry to the immorality and inhumanity of the “enemy” (“We expect those people to be treated humanely, just like we’re treating the people that we have captured humanely”). At around the same time, the film points out, 40 million Arab viewers (the number who have access to Al-Jazeera) were also seeing images of U.S. troops forcing women to the ground, searching citizens’ homes for “terrorists” and “insurgents”; this footage includes the soldiers’ shouting at detainees (“Face the fucking front!”), in a language that many Iraqi citizens don’t understand.
When Iraqis begin to burn U.S. and U.K. flags in protest (“Welcome to my house, Mr. Bush! Do you have a warrant?”), rather than welcoming collation forces with cheers and flowers, Rumsfeld appears on tv again. “We know that Al-Jazeera has a pattern of playing propaganda over and over again,” he says. “We’re dealing with people that are perfectly willing to lie to the world to attempt to further their cause, to the extent that people… are caught lying and they lose their credibility. One would think that it wouldn’t take ultimately very long for that to happen, dealing with people like this.”
One would think. Control Room includes as well some images that will be familiar to U.S. viewers of CNN and Fox News, recontextualized. Jessica Lynch’s rescue, as many consumers around the world have already come to believe, was a diversion—for what purpose is not entirely clear, whether to detract from slowdowns in the war, or, as Rushing explains, from the coalition forces’ plans at that moment (to keep the forward movement of troops off tv, make up a story about a brave girl’s rescue).
Or again, the infamous deck of playing cards (the Most Wanted Iraqis) is introduced at a CentCom briefing as if it will answer all sorts of questions. And then, when reporters endeavor to get copies of the deck, or even to see who’s in it, they are told that there is only one deck, and they can’t get their hands on it. The story looks poorly planned, even as propaganda. CNN’s Tom Mintier is among those journalists most outraged by the superficial spectacle.
But while Control Room is adept at revealing such nearly comic ineptitudes of the U.S. military news machinery, it closes with the tragic story that drove Al-Jazeera out of Baghdad, the missile launched at the network’s Baghdad offices, that killed a correspondent. As his fellow journalists worry about his family’s pain and their own safety, they also call for an honest investigation into the attack, an investigation that reveals how such a thing could happen (the stories conflict, some suggesting that U.S. troops thought they were being fired on by someone in the building). That no such information is forthcoming only underlines the adage that truth is war’s first casualty, as truth and war are inscribed by media.