Joss Whedon defied expectations with his ambitiously muted, psychological approach to Avengers: Age of Ultron but despite his best intentions and genuinely interesting vision, this would be his only effort with Marvel Studios. It was a good effort.
With Guardians of the Galaxy, set to the soundtrack of an Awesome Mix Vol. 1 cassette tape, Marvel Studios adapted a little-known comic book property -- with a raccoon superhero -- into a hugely successful film and launched the next wave of comic book films.
By perfecting the comic book superhero formula and creating the first big-budget shared universe with The Avengers in 2012, Joss Whedon and Marvel Studios came to define this decade of blockbuster filmmaking.
Marvel Studios' goal with The Incredible Hulk was to rehabilitate the Hulk in the minds of moviegoers after a disappointing 2003 film, and also reimagine him as a more heroic character that would fit within the larger universe it was crafting.